Dreamheads

We conveyed core climate issues such as climate, equality, and sustainability in general crucial to Greenpeace to the public audience by inscribing dreams directly related to these issues onto people's faces. The powerful visual impact of the image campaign ensures that the environmental protection organization's objectives not only stay in people's minds but also become tangible.

環境保護団体Greenpeaceが掲げる気候問題、人権平等、環境の持続可能性などの核心的な問題を世に提起するため、Greenpeaceが求める「理想的な世界=夢」を顔に「タトゥー」刻むことで、聴衆に環境問題の重要性を伝えるイメージキャンペーン事例。

Client
Greenpeace Switzerland

Credits
Art Direction: Norihito Iida
Copywriting: Christian Stüdi

Agency
Freundliche Grüsse AG