Migros Do It + Garden, as a DIY store, offers a wide range of services, many of which were unknown to the public until August 2017 when we developed a visually striking in-store signage concept. By using real pegboards as background walls, we found the perfect match to display our redesigned service panels at the store entrance — a communication method that resonates with the DIY-store's DNA. The pictograms from this concept are also used in their booklets and flyers. Additionally, we created several giveaways to promote their services.