Renault
tank

The Renault Megane has an impressive range of 1600km on a single tank of fuel. This means that it can be quite some time before the fuel gauge lights up. Publicis creatively demonstrates this by replacing the common warning signal with symbols representing other needs that could arise before the next gas station stop.

With a range of 1600km, refueling is the last thing to worry about when driving the Renault Megane. 

Renault Meganeは、一度の給油で1600kmという驚異的な航続距離を誇る。これは、給油警告灯が点灯するまでかなりの時間をノンストップで走行する事ができるわけだが、そんなに長い時間給油なしで走行できても、他の理由で車を停車させなければいけいなという実情を、給油警告ランプの代わりに、その他の停車理由を表したアイコンにすり替える事で同車のUSPをアイロニカルに表現した広告事例。

Client
 
Renault Switzerland

Credits
Art Direction: Norihito Iida
Copywriting: Christian Stüdi

Agency
Publicis Group Switzerland